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--- learning_theories:dual_coding_theory [2011/06/17 12:34]
jpetrovic [General]
+++ learning_theories:dual_coding_theory [2011/06/17 14:35]
jpetrovic [What is dual coding theory?]
@@ Line 3: / Line 3: @@
 ===== General =====
-Dual coding is a theory of cognition introduced by [[http://en.wikipedia.org/wiki/Allan_Paivio|Allan Pavio]] in late 1960s. This theory suggests two distinct subsystems contributing to cognition: one is specialized for language and verbal information, and the other for images and visual information.
+Dual coding is a theory of cognition introduced by [[http://en.wikipedia.org/wiki/Allan_Paivio|Allan Pavio]] in late 1960s. This theory suggests **two distinct subsystems** contributing to cognition: one is specialized **for language** and verbal information, and the other **for images** and non-verbal information.
 ===== What is dual coding theory? =====
+{{ :images:dual.jpg|The dual coding theory. Image borrowed from: }}
+  * "//The most general assumption in dual coding theory is that there are two classes of phenomena handled cognitively by separate subsystems, one specialized for the representation and processing of information concerning nonverbal objects and events, the other specialized for dealing with language.//"((Paivio, Allan. Mental Representations: A Dual Coding Approach. Oxford University Press, 1990, p53.))
+These two kinds of processing systems result in two types of stored representations:
+  * **logogens**, referring to verbal entities, and
+  * **imagens**, referring to mental images and non-verbal entities.
+Links between verbal and non-verbal representations are called **//referential connections//** and connections within each of those two systems are called **//associative connections//**. Referential connections enable performing operations like imaging to words and namings to pictures or images to words. For example, associations of an image of a school building or an unpleasant feeling (both non-verbal entities) elicited by the word //school// (a verbal entity). Associative connections on the other hand enable forming verbal-verbal or non-verbal-non-verbal associations. For example, the word //school// can elicit verbal entities //blackboard//, or //boredom//.
+ Both types of connections help forming the complex networks of human memory.
 ===== What is the practical meaning of dual coding theory? =====

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