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--- learning_theories:dual_coding_theory [2011/06/17 12:36]
jpetrovic [General]
+++ learning_theories:dual_coding_theory [2011/06/21 10:15]
jpetrovic [What is dual coding theory?]
@@ Line 6: / Line 6: @@
 ===== What is dual coding theory? =====
+{{ :images:dual.jpg|The dual coding theory. Image borrowed from: }}
+  * "//The most general assumption in dual coding theory is that there are two classes of phenomena handled cognitively by separate subsystems, one specialized for the representation and processing of information concerning nonverbal objects and events, the other specialized for dealing with language.//"((Paivio, Allan. Mental Representations: A Dual Coding Approach. Oxford University Press, 1990, p53.))
+These two kinds of processing systems result in two types of stored representations:
+  * **logogens**, referring to verbal entities, and
+  * **imagens**, referring to mental images and non-verbal entities.
+Logogens and imagens are connected with two kinds of relations:
+  * **//Referential connections//**, which represent links between logogens and imagens. Referential connections enable performing operations like imaging to words and namings to pictures or images to words. For example, associations of an image of a school building or an unpleasant feeling (both non-verbal entities) elicited by the word //school// (a verbal entity).
+  * **//Associative connections//** - connections between logogens or between imagens. Associative connections on the other hand enable forming verbal-verbal or non-verbal-non-verbal associations. For example, the word //school// can elicit verbal entities //blackboard//, or //boredom//.
+Both referential and associative types of connections help forming the complex networks of human memory.

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