| Principle | Description | |
| Modality principle | Learning will be enhanced if presenting textual information in an auditory format, rather than in visual format, when it is accompanied with other visual information like a graph, diagram or animation.1) | |
| Redundancy principle | Capacity of both human information channels can unnecessarily be overloaded by redundant information presented through both channels thereby negatively affecting learning process.2) | |
| Split-attention effect | “When each source of information is essential for understanding the represented subject matter, learning improves when multiple sources of information are presented in a spatially and temporally integrated rather than separated format.”3) Split attention effect can here be interpreted as spatial or temporal resulting in spatial and temporal contiguity effect. | |
| Spatial contiguity principle | Information processing is easier when two related visual information sources are closer to one other. For example, text placed near the referred place in the diagram will result in more successful learning than if it is placed under the diagram. | |
| Temporal contiguity principle | Simultaneous presentation of related information should be most similar to the way human mind operates and has provided good experimental results, same as presenting related multi-modal information with very short time differences. | |
| Coherence principle | (Also called seductive details effect) claims that extraneous material that may be interesting or motivating but is irrelevant and generally wastes learning resources. | |
| Individual differences principle | It emphasizes influence of prior knowledge and cognitive capacity to results of learning. Design effects are stronger for learners with little prior knowledge, and for high-spatial learners who have higher cognitive capacity to mentally integrate verbal and visual information. | |
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